Magic Mike Live, Worldwide

Magic Mike Live, the high-energy stage show created and directed by Channing Tatum, has become a worldwide phenomenon.

From Las Vegas to London, Berlin, and beyond, the immersive production pushes the boundaries of live entertainment – and required seating solutions as bold and innovative as the show itself.

Project Overview

Designed to deliver a fully immersive experience, Magic Mike Live transforms traditional theatres into dynamic spaces where the audience is part of the action. Each venue required seating tailored to:

  • Enhance sightlines and intimacy in unconventional stage layouts
  • Provide comfort in high-energy environments where guests may be seated for extended performances
  • Align with the show’s luxurious and contemporary aesthetic
  • Adapt to unique venue configurations across multiple global locations

The goal was to create an environment where every seat feels like the best in the house.

Our Contribution

Race Furniture was chosen to design and deliver bespoke seating solutions for Magic Mike Live venues worldwide. Our work included:

  • Crafting fully custom auditorium seating to complement the immersive staging
  • Engineering flexible seating layouts to suit multiple international venue types
  • Incorporating premium materials and finishes to reflect the show’s sophisticated branding
  • Collaborating with design and production teams to meet tight deadlines for international rollouts

Our team’s focus was on achieving the perfect balance of style, comfort, and durability – ensuring the seating elevated the guest experience as much as the performance itself.

Outcome

Magic Mike Live continues to wow audiences around the world, with seating that enhances the show’s unique blend of intimacy and spectacle. Race Furniture is proud to have contributed to the success of this global entertainment brand by delivering tailored solutions for such an iconic production.

“As a repeat customer, working with Race Furniture has been phenomenal. With a knowledgeable team to tackle any issues we had that came up in a timely manner. Race team has assisted us on getting the project done within our constrained timeframe. It has to be said that their customer service has been great. The quality and design of theatre seats we have received were exceptional.”

Savina Chen, Design Assistant, Magic Mike Live Worldwide